Tourism is a driving force in the Northern Territory (NT) economy, with visitors attracted to our natural landscapes, rich culture and unique experiences.

We have two of Australia’s most famous UNESCO World Heritage-listed attractions: Uluru and Kakadu national parks, which both have a strong Aboriginal culture that has thrived for some 50 000 years.

The NT’s core and niche visitor markets are domestic and international leisure, working holiday makers, education, and luxury and special-interest tourism such as bird watching. Cruise and business tourism are also growing.

Add its location on the doorstep to Asia, and the NT’s tourism sector is growing fast, supported by all levels of government.

Donghai Airlines commenced a non-stop service from Shenzhen to Darwin in May 2018, bringing a potential AU$32 million extra in visitor spend to the NT per year.

Hillwaker enjoying view of escarpment

Tourism facts and stats (year ending 2017)

  • AU$2.1 billion in gross value added to the NT economy
  • 1.861 million total visitors
  • their average spend was AU$1213 per trip
  • 7.4 nights: average length of stay
  • the sector employs some 16 300 people
  • two thirds of international holiday visitors went to Uluru
  • 49 cruise ships visited the Top End in 2017, bringing 54 000 passengers and crew
  • Accommodation - total rooms NT-wide: 8946
  • a new AU$200 million five-star luxury Westin hotel is planned to be built in Darwin by 2021
  • the expanded Darwin International Airport has doubled the airport’s passenger capacity
  • the NT Government’s vision is to grow the tourism economy to AU$2.2 billion by 2020.

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